Series · 3 parts

Cruise-Native by Design

Why a cruise is not a hotel stay with extra fields, and what that changes about the software you run your agency on.

  1. Part 1

    What Makes a CRM Cruise-Native

    A four-minute test for any travel CRM: which of ship, sailing, itinerary and stateroom category exist as real records. What breaks downstream when they do not.

    5 min read

  2. Part 2

    Why a Cruise Proposal Is Not a Hotel Quote

    A hotel quote describes a purchase. A cruise proposal describes a commitment with a schedule attached. What has to be in one, and why hand-built proposals decay.

    5 min read

  3. Part 3

    Keeping Your Book of Business Portable

    If you moved host agency next month, what would actually arrive on the other side? Four questions to ask before entering another client into somebody else's system.

    5 min read