Your website and your CRM, finally the same system.
Most agency sites are brochures that a developer has to touch. This one is published from the platform, ships with a library of cruise content you edit rather than author, and drops every enquiry straight into the same leads inbox you already work from.
It does not start empty
This is the part that matters and the part most website builders cannot offer. A blank site builder gives you a template and a cursor. Ranking for cruise searches then requires you to write a hundred pages about ships and ports, which is a full-time job you already have.
Travel Agent Companion ships that library and lets each agency override any part of it. The base content is shared; your edits are yours. You are adjusting and adding rather than starting from nothing.
- Cruise lines
- A page per line, with your own commentary layered over the shared base content.
- Ships
- Individual ships, so a client searching a ship name can land on your site rather than someone else’s.
- Ports and port guides
- What there is to do, how the terminal works, what a shore day actually looks like.
- Destinations
- Regional guides — the Caribbean, Alaska, the Mediterranean, the Azores.
- Hotels and hotel brands
- Pre- and post-cruise stays, which is where a lot of cruise margin quietly lives.
- Airports
- Getting to the port, including the transfer nobody thinks about until it goes wrong.
- Industry news
- Curated, so the site has a reason to be crawled again next week.
- Landing heroes
- Campaign-specific entry pages for a sailing or a promotion you are pushing.
For independent cruise agents and small agencies who do not have a developer on call.
Join the waitlistPublishing, without a developer
Branding, design, footer, navigation and section templates are settings rather than code. A travel journal handles the long-form posts — with drafts, versions, and reader comments if you want them.
The site is genuinely yours in the way that matters for search: your domain, your branding, your content decisions.
Proof from the clients you already have
Testimonials and reviews are collected in the platform and published to the site, organised by category so a cruise review appears on the cruise page rather than in an undifferentiated wall of praise.
Prompts help you ask, which is the actual bottleneck — most agents have delighted clients and no testimonials, because asking well is awkward and asking badly gets nothing. This loop closes with follow-up: a survey fires when a journey completes, and a good response becomes website content.
Search, and knowing what worked
Per-agency SEO settings and per-page overrides, with a dashboard covering the structural things that decide whether a page can rank at all — titles, descriptions, headings, and whether a page is indexable.
Which page produced the enquiry
Website analytics are in the same system as the leads, so the question is answerable rather than inferred. That is the loop worth having: a port guide gets found, the reader enquires, the enquiry becomes a lead, the lead becomes a booking — and you can see which page started it.
| A general-purpose CRM | Travel Agent Companion | |
|---|---|---|
| Day one | A blank template and a cursor. Cruise content is yours to write. | Pages for cruise lines, ships, ports, destinations, hotels and airports already there, each overridable per agency. |
| Where a lead lands | An email from a contact form, pasted into the CRM by hand. | Straight into the same leads inbox you already work from. |
| Attribution | Two systems that never share a record, so which page produced the booking is a guess. | Website analytics and leads in one system, so the question is answerable. |
| Client proof | A review widget with its own account and its own categories. | Testimonials collected in the platform, filed by category, published to the matching page. |
Why a CRM and a website builder bolted together can't do this
The usual arrangement is a site on one platform, a CRM on another, and a form that emails you. It works. What it cannot do is tell you which page produced the booking, because the two halves never share a record — and it cannot give you a hundred cruise pages on day one, because a general website builder has no idea what a stateroom is.
It also means two subscriptions, two logins, and a content library you have to write yourself.
Keep reading
- Follow-up & repeat business
Turn one sailing into the next one.
- Reservations & journeys
Cruise bookings stored as cruises — cabins, decks, ports, deadlines.
Get found by people already searching for the cruise you sell.
Travel Agent Companion is in early access. Join the waitlist and we’ll email you when it opens up.